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Reblogged from misanthro-art  8 notes

misanthro-art:

Off the canvas and onto the asphalt, BMW put art in motion outside of the museum setting. Since the 60’s BMW has made an effort to culminate art and engineering. They have touted their brand as “The Ultimate Driving Machine” and their stylistic car design is unmistakable. The artists they have chosen to partner with on these art cars cover many forms. It was quite the coincidence finding some of the same artist I had previously talked about. [In order of appearance] 1976, Frank Stella graced the 3.0 CSL, followed in 77’ by Roy Lichtenstein and his comic book-esque schema on the 320i Turbo. Two years after that, Andy Warhol does… something on the M1 (frankly I don’t get his piece on this, I think he destroyed the beauty of the M1 but maybe that was his point.) Jump forward to 1986 and we see the typical Robert Rauschenberg black and white motif on a 635 CSi. One of the more recent ones is the 2010 M3 GT2 Le Mans, a magnificent piece of machinery covered by Jeff Koons in vibrant colors. It looks like its racing down a highway at midnight. There are designers behind each original model, so I consider the car itself a work of art. The fact the BMW is brining attention to that by collaborating with artist is a good indicator of how they view themselves.